Vissani Home Appliances
Introduced in 2011, the Vissani brand aims to deliver performance at a value customers will love, without sacrificing style or reliability. Developed exclusively for the Home Depot, the brand stands for reliable, quality tested appliances that inspire consumer confidence and deliver on both appealing form and sensible function.
In my role as the industrial design lead for decor & home products, I directed end-to-end product design and brand strategy across a diverse portfolio of products, including home comfort, refrigeration, and kitchen appliances.
Vissani Brand Guidelines
In the brand's infancy, its product and user experience was frequently shaped by external suppliers rather than one central brand vision, which caused products in the same family to look drastically different. After a relaunch in 2018 with a new logo, Vissani was on the path to becoming Home Depot's fastest growing in-house brand (160 SKUs, on track to hit $1B in sales in 2029), but it still had the same visual brand language issues. It became clear that we needed a set of guidelines that could be easily referenced by all stakeholders.
To support this trajectory, I led a strategic overhaul of the brand's industrial design DNA. By moving away from a supplier-dependent model, I established the first brand guidelines for the label, ensuring that products reflected consistent branding, visual brand language, & the same brand voice while allowing for flexibility and evolution.
The Vissani Brand Guidelines seeks to:
• Establish guidelines for brand elements such as typography, materials, finishes, forms, and colors
• Facilitate smoother communication with vendors
• Curate a consistent look across the entire product family
• Translate brand values into tangible product designs
• Showcase in-market products for easy reference
You can view the brand guidelines below:
Product Gallery
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