2020 Census Campaign
Kavi reached out to me after seeing my capstone project on absentee voting, Pebble, to help her curate Wake Up Atlanta's brand identity and create content for 2020 Census outreach efforts in the AAPI community.
Wake Up Atlanta is a nonprofit organization dedicated to encouraging Asian American youth to be more civically educated and engaged through discussion on a web-series and social media pages discussing varying political topics. I worked with Kavi to help build brand language by creating postcards, videos, & social media posts catered to both existing & new audiences while centering around Census 2020 goals.
Fun videos aimed at motivating Asian American youth & informing non English speaking elders, who may not understand the topic as easily without translation and explanation. We worked with local community leaders and members to help translate and film versions of the video in multiple languages, such as Tagalog, Mandarin, Burmese, Nepali, Thai, Hindi, Cantonese, Khmer, Vietnamese, Korean, Spanish, Urdu, Gujarati, and Lao. Find more here!
Postcard campaign designed to encourage community engagement, raise funds, and increase census response rates.
Custom stamps celebrating Atlanta & AAPI culture
Social media content / Q&A's / illustration / calls to action
Launch party graphics / photo booth backgrounds / stickers
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